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Gabriela Maskrey: La Pulperia

Work / Graphic Design

Luxury culinary branding from Peruvian designer Gabriela Maskrey

In the two years since we first featured nomadic designer Gabriela Maskrey she’s taken on a lot of new projects and pushed her skills in all sorts of new directions. Originally she was all about editorial design – which it has to be said, she was great at – but she’s recently branched out into branding for Peruvian luxury food company La Pulperia. Her bold serif rendering of the company name coupled with historic imagery referencing Peru’s gastronomic culture combines to satisfying effect, and the addition of hand-drawn icons is a great touch too. All in all a great first foray away from the world of books and magazines.

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Gabriela Maskrey: La Pulperia

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Gabriela Maskrey: La Pulperia

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Gabriela Maskrey: La Pulperia

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Gabriela Maskrey: La Pulperia

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Gabriela Maskrey: La Pulperia

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Gabriela Maskrey: La Pulperia

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Gabriela Maskrey: La Pulperia

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Gabriela Maskrey: La Pulperia

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Gabriela Maskrey: La Pulperia

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Gabriela Maskrey: La Pulperia