Jacques Greene’s new single will repeatedly play until it’s destroyed in real-time installation

Date
7 February 2017

In light of Jacques Greene’s new single, Real Time, a real-time installation and live stream of the single is constantly playing on his website.

Record label LuckyMe are consistently credited for their visionary art projects to coincide with releases, and Real Time is no exception. Over the next four weeks the installation will slowly destroy itself. “It’s a very simple idea, referencing Wolfgang Tillman’s still lives,” says the record label’s co-founder Dominic Flannigan. Featuring a turntable, a wilting orchid and a monitor, the installation is similar every time you log on, but is steadily deteriorating.

“We’ve cut a single bar of the main loop of the song to a looping vinyl dubplate,” Dom explains. Gradually, the turntables arm and cartridge will begin to break, wobbling the sound. “The dubplate will break apart, it’s already cracking and eroding.”

The installation is part of a larger campaign for Jacques Greene’s forthcoming album Feel Infinite and features design and art direction from Hassan Rahim and Montreal-based photographer Mathieu Fortin. Jacques Green’s website, the host of the installation is also brilliantly constructed by Hassan and Joseph Thomas.

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LuckyMe: Jacques Greene

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LuckyMe: Jacques Greene

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LuckyMe: Jacques Greene

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LuckyMe: Jacques Greene

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LuckyMe: Jacques Greene

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LuckyMe: Jacques Greene

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LuckyMe: Jacques Greene

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About the Author

Lucy Bourton

Lucy (she/her) is the senior editor at Insights, a research-driven department with It's Nice That. Get in contact with her for potential Insights collaborations or to discuss Insights' fortnightly column, POV. Lucy has been a part of the team at It's Nice That since 2016, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication.

lb@itsnicethat.com

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