LA-based creative studio Laundry has created a series of idents for American TV network FX to promote all The Simpsons episodes ever made being available on the channel. “We are completely infatuated with all things Simpsons. The challenge when branding for a culturally iconic brand like The Simpsons is keeping it recognisable visually but surprising tonally,” explains Laundry.
“We designed and sketched several dozen ways these graphic idents could go. Influences ranged anywhere from Pinterest Simpsons searches to discovering fan art on Instagram,” the studio says. “We came to an agreement with the client that where the drawing style would feel intrinsically Simpsons for brand recognition, the more abstract and weird we could be within that, the more memorable.”
The result is a cornucopia of yellow madness where our favourite characters are warped, stretched and made into blobs with aplomb. The Simpsons characters have become so classic that just the curve of Homer’s bald head or Maggie’s orange dummy is just as communicative as presenting the whole family on screen.
- Standards Manual return with catalogue of 400 objects relating to New York City Transit
- Emma King's publication rewrites Orwell's "1984" using Donald Trump's tweets
- It’s a new dawn, it’s a new day – it’s Best of the Web!
- Bolade Banjo photographs the perseverance of Detroit’s student athletes
- Alex Grigg animates Steve Stoute’s homage to Biggie Smalls
- Billy Clark applies his graphic sensibilities to his minimal yet textured illustrations
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books