Generally I’ve always been a girly girl. I went through the tomboy phase of fluorescent Kappa popper joggers, but who didn’t really? One of my favourite places as a child was the aisle in Toys R Us where all the dolls, Barbies, Sindys, My Little Ponies and anything else ‘for girls’ sat there gleaming in all that glossy pink and purple packaging. It used to make me so happy, which is perhaps why I find myself smiling at the work of Spanish graphic designer Marta Cerda Alimbau, whose work is an array of well-executed, lovely looking design with a palette of proud lavenders and punchy magentas with sprinklings of pastels and green hues that can’t help but transport me back to that aisle.
Her work is of course more than just pretty though and having been featured back in 2009, Marta has been busy producing huge amounts of work since. All of which have such an accomplished and slick air about them it’s an impressive portfolio to look through. It’s fun, bright, sophisticated and definitely makes me forget about the horrible rain this morning.
- Exclusive: Watch Will Robson-Scott’s new film “God Loves Ugly”
- An exclusive first look inside the next issue of Hero
- Koln Studio's new website displays their extensive and inventive graphic design
- Printed Pages AW16 is now available for pre-order – with exclusive prints and more!
- Giuliano Buttafuoco depicts character through bright colours and sparse details
- Issue two of Pollen magazine explores this “creaturely life”
- Reasons Not To Do Graphic Design by Yotam Hadar
- Nostalgia in branding: top design studios analyse the NatWest and Co-op retrobrands
- Google and Monotype launch Noto, an open-source typeface family for all the world’s languages
- The only way is ethics: what are the moral obligations of a graphic designer?
- Rachel Levit illustrates contemporary relationships in new book
- Creative agency INT Works relaunches as Anyways, with a playful graphic identity