First impressions, as all our mums told us, should not be trusted but as we grow up we learn they are completely unavoidable. So the design team at The New York Times magazine doesn’t take it lightly when they decide to create a new contents page for their special editions, but they are convinced it’s an important and worthwhile exercise.
In an interesting post on the magazine’s 6th Floor Blog, the magazine’s art director Gail Bichler writes: “Designers constantly face the risk of readers reacting negatively in knee-jerk fashion to design decisions. (Reactions to text, which takes more time to digest, tend to be more considered.) But it’s a risk that’s important to take. As one of the first things a reader sees in the magazine, the T.O.C. is a chance to signify that each article is part of a larger package. A T.O.C. redesign is also a way to push one step further the visual vocabulary we’ve created for the features.”
It’s interesting to see some of the different iterations of the TOC and cheering to find out that these kind of risks are still taken.
- Making branding with a purpose: what can we learn from the Bauhaus?
- Jeremy Jansen’s graphic design work bridges concept and coherency
- Michael Craig-Martin: a cool, clean and colourful riot of everyday objects
- Anatoly Grashchenko's randomly generated posters for a Moscow theatre
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Bobby Doherty’s vivid and humorous still-life photography
- Should illustrators be treated like designers?
- Why “cool” stunts creativity: one agency offers its opinion
- Fresh, vibrant poster work from South Korean designer Soojin Lee
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Introducing French design studio plus mûrs and its beautiful poster designs