First impressions, as all our mums told us, should not be trusted but as we grow up we learn they are completely unavoidable. So the design team at The New York Times magazine doesn’t take it lightly when they decide to create a new contents page for their special editions, but they are convinced it’s an important and worthwhile exercise.
In an interesting post on the magazine’s 6th Floor Blog, the magazine’s art director Gail Bichler writes: “Designers constantly face the risk of readers reacting negatively in knee-jerk fashion to design decisions. (Reactions to text, which takes more time to digest, tend to be more considered.) But it’s a risk that’s important to take. As one of the first things a reader sees in the magazine, the T.O.C. is a chance to signify that each article is part of a larger package. A T.O.C. redesign is also a way to push one step further the visual vocabulary we’ve created for the features.”
It’s interesting to see some of the different iterations of the TOC and cheering to find out that these kind of risks are still taken.
- Tomáš Kral’s nostalgic 3D short slapstick dragon slaying animation series
- Russia-based Max Litvinov's experimental animations are a delight
- More weird and wonderful work from Wonder Room
- Bruch creates a simple and type-based identity for Quer
- Intimacy, underwear and internet pop-ups in VLF Studio's slick redesign of Under the Influence
- A personal portrait of street life in Casablanca from photographer Yoriyas
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- World’s “ugliest” Pantone colour 448C is being used to deter smokers
- North evolves Tate identity to be more adaptable
- Babak Ganjei paints 90s sitcom sitting rooms. But which one's which?
- More bonkers and surreal selfies from Izumi Miyazaki
- Reactions to the referendum and our weekly Best of the Web