Bureau Borsche has created the new website for French luxury fashion house Balenciaga, as part of its refreshed direction. In 2015, Georgian designer Demna Gvasalia was brought in to inject the brand with a “breath of fresh air”, taking his “norm core aesthetic and mundane brand-abstractions” to Balenciaga’s runways.
Bureau Borsche has worked with Demna to emulate this shift on its digital platforms by creating a new website that aims to be “utterly brilliant in its simplicity and superbly user-friendly”. The Germany-based studio, founded by Mirko Borsche, has stripped back the website’s elements completely and the result is a basic grid system that guides customers through Balenciaga’s collections, leading to a “fast and fun” check-out in its online shop. There’s little brand presence, with Balenciaga’s logo appearing modestly in the top left corner and imagery is focused purely on the products, creating a uniform, catalogue-like design.
- Meet the speakers: Hollie Fernando, Andrew Rae, Raine Allen-Miller and Random International
- Political illustrator Ellie Foreman-Peck on her unfortunately abundant Trump back catalogue
- Deep Throat Studio, a graphic design practice with a name and portfolio to grab your attention
- Photographer David Gomez Maestre captures the romance of sun-blushed landscapes
- ECAL grad Jean-Vincent Simonet’s “totally twisted” image-making
- Benedict Brink is shaking up fashion photography
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU