Clemenger BBDO has created an ad for the New Zealand Transport Authority, called Hello. Featuring Lionel Ritchie’s classic song of the same name, the spot shows a series of scenarios involving drivers and passengers.
In each scene, the drivers’ phone rings or bleeps and just before they reach reflexively to check it, the passenger furtively slides their hand, palm-up over the phone resulting in an awkward, slightly creepy hand-hold between the pair. The gag is nicely played out and the ad ends with the tagline: “Put me first. Drive phone free.”
New Zealand-based Clemenger BBDO were behind the Transport Agency’s powerful ad back in 2014 called Mistakes, which won a Yellow Pencil in Writing for Advertising at the D&AD Awards last year.
- Hey presto, it's Best of the Web!
- Paris-based Studio Jimbo creates "impact and power" with punchy poster designs
- Minju An's oddly sinister illustrations depict strange characters and floating bread
- Friday Mixtape: Warpaint's Glastonbury picks
- Karifurav Caihua’s weirdly erotic Japanese-inspired illustrations
- High octane Nike China animation gets kids to wear their bandages as a “badge of honour”
- “Evolve or die”: Bloomberg Businessweek creative director Rob Vargas on the magazine’s redesign
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- Photographer Khadija Saye has died in the Grenfell Tower fire, her family confirm
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design