Creative agency FCB/Six has turned the pride flag into an interactive data slider to help LGBTQ people travel across the world more safely.
The campaign for nonprofit PFlag Canada sees the rainbow pride flag transformed into a data visualisation tool showing the reception LGBTQ visitors might expect in different cities globally. Destination Pride ranks cities on marriage equality, sexual activity laws, gender identity protections, anti-discrimination laws, civil rights and social-media sentiment. Each of the six factors are represented by one of the six colours in the pride flag: red, orange, yellow, green, blue and purple.
Rankings are based on information pulled from social media platforms, and the rankings can change to reflect cultural and legal changes.
Countries which are less accepting of LGBTQ visitors are indicated by short bars, while longer bars signal acceptance and safety for visitors who identify as LGBTQ. Cities are scored out of a possible 100 for each factor. Scores of below 50 indicate intolerance and possible danger, 51-70 suggests neutral attitudes, and scores of over 71 signify that LGBTQ tourists might expect a positive response.
The PFlag Canada campaign also includes three 30 second-long films featuring members of the LGBTQ community recalling past travelling experiences. The campaign is set to launch globally, with Facebook video ads running in some of the lowest and highest scoring places in the world including Moscow (35), Mumbai (15), Jamaica (27), Toronto (67), San Francisco (69) and Sydney (72).
- How will pineapple leaves, algae and mushroom cement save the future of our cities?
- “I’m a bit afraid of colours”: Romina Malta on her illustrative approach to design
- Meme supreme: Daniel Keogh's maximalist illustrations are impossible to scroll past
- Painting friends in mid-conversation, Alex Bradley Cohen hides as much as he reveals
- Through 3D scans and animation, Agusta Yr creates a dreamlike world for Moschino and Yang Li
- “Perfectly beautiful things don’t attract me”: Heesun Seo on her nontraditional practice
- Pentagram rebrands Warner Bros. with a “sleek and clean” update to its shield logo
- Manchester Girls, the new series from Dean Davies, is a visual homage to the women of the north
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Viktor Hübner photographs American anxieties amongst a shifting political environment
- Jiří Makovec’s photographs meander between the personal and the universal
- Berlin Wall graffiti is made into a typeface to warn how "division is freedom's biggest threat"