News / Graphic Design

A logo costs $1200 in 2019, according to Folyo’s graphic design pricing list

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Freelance jobs board Folyo has published the results of a survey into how much graphic designers charge for a range of jobs, from a single logo to a full web app, in the interests of better communication between clients and designers. Though the sample size is small, at just 209 respondents, the results give a gauge for the costs of design work as stated by the professional design community. “The best design jobs and contracts start from a place of mutual respect and value,” says Folyo’s founder Rob Williams in the article, who also hosts the Freelance podcast.

For logo design, the majority of survey respondents (30 per cent) said they charge between $500-$1000. Though 24 per cent said they charged under $500, 23 per cent said $1000-$2500, and the remaining 23 per cent quoted somewhere between $2,500 and $10,000, so based on a rough median value, Folyo has suggested $1200 is a “fair starting point” for logo design services. “There are ways to get logos for much less but we’d be very careful with such ‘bargains’,” Rob comments.

Using a similar analysis of the data – taking an average middle point – the site recommends $1900 is a fair price for a homepage design, but this can range between $500 – $5000 depending on the complexity of the job. A full static website design should be roughly $4000, it continues; a mobile app is $5000 and a web app is $7000. All estimates are based on purely design work, no coding or building. The article also introduces the caveat that its audience “skews towards experienced and skilled” as well as “remote and international” which impacts their scoped costs.

See the full results on Folyo here.

For inspiration, Steven Heller and Gail Anderson’s latest advice manual The Logo Design Idea Book dissects 50 of the most renowned icons, and helpfully, they hand-picked five of their favourites for us earlier this week.