Instagram Stories has introduced a new feature to Stories which allows anyone to create and publish augmented reality effects, using Facebook’s Spark AR platform. While the social media app previously invited individuals to be part of a closed beta version of the project, it has now opened up to everyone to get creative with AR.
If you do publish an AR effect, anyone who follows you will automatically be able to access your effect in their tray or while using the Instagram camera. They can try it out by tapping on the effect name in a Story post. Instagram is also introducing the Effect Gallery which includes effects from emerging creators.
Video editor and director Chris Higa was part of the beta group, and comments in a press release from Instagram that he envisions this will have huge commercial impact. “My goal is to give companies an advantage by allowing their users to engage with their products in new and interesting ways,” he states. Artist Luke Hurd was also part of the group, and said its appeal was that it’s “on devices that everyone can use, doesn’t require headsets, and it has built-in shareability”.
In the year from May 2018 – May 2019, 1 billion people used AR across Facebook, Messenger, Instagram and Portal. Spark AR aims to simplify the process of designing, developing and publishing AR effects so the range of effects is widened and diversified, which Instagram says enables “more vibrant forms of digital expression”.
- Podcast company Gimlet’s new identity by GrandArmy is designed not to be too “slick”
- Utopia and dystopia collide in Bysanz Baisen Zhou’s other-worldly creations
- Who are the people with the power to design the system we live in? Digital artist Peter Burr investigates
- Design studio de_form on its exhibition identity for Erik Kessels’ latest show
- Traditional fashion photography, fine art and 3D renders combine in Olya Oleinic's portfolio
- Cabeza Patata on finding the right way to represent the diversity of the world around us
- Led By Donkeys is crowdfunding £50,000 for “honest” No Deal Brexit ad campaign
- Taschen’s recent release celebrates “the greatest cat photographer of the 20th Century”
- Introducing the It’s Nice That Graduates of 2019!
- Suzy Chan’s portfolio boasts original graphic design, animation, typography and so much more
- A logo costs $1200 in 2019, according to Folyo’s graphic design pricing list
- Juuso Westerlund’s tender photographs of his sons capture the essence of childhood