Pentagram’s book on Conrad Shawcross’ Optic Cloak mirrors its architectural qualities

Date
28 September 2016
Reading Time
1 minute read
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Pentagram: The Optic Cloak

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Conrad Shawcross: The Optic Cloak

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Conrad Shawcross: The Optic Cloak

Marina Willer and her team at Pentagram have designed a book to launch The Optic Cloak by sculptor Conrad Shawcross, with a graphic identity that mirrors the structure’s architectural qualities.

The Optic Cloak is a new 160ft-high installation in London’s Greenwich Peninsula, created to conceal the flues of an energy centre. Inspired by camouflage in nature and used on dazzle ships, Conrad’s building design is wrapped in an undulating skin of aluminium triangles, which aims to use the moiré effect to “hypnotically blend” the structure into its environment.

In turn, the book uses black on black, with a foil type on matt paper, “emulating The Optic Cloak’s particular type of camouflage which makes the viewer question what they are seeing by hiding in plain sight” says the Pentagram design team. The font is Trade Gothic, “a typeface associated with shipping containers, tools and other embossed metal objects,” the designers continue, further linking the design with the industrial process behind the structure. The book was printed by Pureprint.

The book, together with an accompanying poster and film, explores the research, prototype and build process of The Optic Cloak being created.

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Pentagram: The Optic Cloak book

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Pentagram: The Optic Cloak book

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Pentagram: The Optic Cloak book

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Pentagram: The Optic Cloak book

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Pentagram: The Optic Cloak book

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Conrad Shawcross: The Optic Cloak for Greenwich Peninsula

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About the Author

Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent the last ten years working in design journalism. Contact her with news stories relating to the creative industries on news@itsnicethat.com.

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