New world creative agency Superimpose Global have got its hands on the visual identity of a prestigious fashion prize, it has been revealed over the weekend. The team — who now have an LA outpost in addition to their London base — have been tasked with overseeing the implementation of a new visual approach to the International Woolmark Prize.
Established in 1953, the prize celebrates the “outstanding fashion talents from around the globe who showcase the beauty and versatility of Merino wool.”
Superimpose Global has beavered away on a new logo, which we’re told moves “beyond a flat 2D graphic”, having transitioned into “an adaptable moving 3D lens”.
The studio’s also overhauled the trophies themselves, alighting on a new award which is, “not only contemporary and striking in design but epitome of the brand’s commitment to creativity.”
“The project with the International Woolmark Prize has been a great one for us,” says Superimpose Global in a press release. “Not only is it known and respected as one of the most prestigious awards in the industry, but its ethos of championing future pioneers and innovators is one we closely share which helped to create a close synergy between us and the prize’s ambition for the project.”