The Guardian has unveiled a redesign of its online and print editions.
The result of months of work from a team led by creative directors Alex Breuer and Chris Clarke with the input of senior designers and editors at the paper, the design overhaul will be rolled out across desktop, apps and mobile and a new tabloid print format.
The redesign centres around the replacement of the paper’s blue and white masthead with black lettering. The paper has collaborated with Commercial Type — the creators of the original Guardian Egyptian — to bring a new font called Guardian Headline to life. “[Guardian Headline] is simple, confident and impactful,” said editor-in-chief Katharine Viner in a statement. “We’re using a range of energetic colours, and the much-loved Guardian visual wit and style remain at the heart of the look."
The new typeface is markedly taller and more pointed than the lowercase wordmark it replaces. Noting that the font is “easier to read” than its predecessor while staying true to the papers “visual style and wit” and “zing”, Katharine noted that the updated black-on-white masthead reflected the turbulent political landscape. “The masthead has a renewed strength and confidence to represent the Guardian’s place and mission in these challenging times,” she said.
The new tabloid format of the paper will be available to buy in print from Monday, and the app is available to buy on iOS and Android now.
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