Wieden and Kennedy Portland have created a new advert for Coca-Cola titled Mural.
The minute-long spot features three animated graffiti characters stealthily shifting off a wall and, unseen by passersby distracted by drinking Coca-Cola, climb their way up skyscrapers towards their destination: a print ad of three bottles of Coca-Cola. The trio then enjoy the drinks together on the side of a water tower.
The characters are named Shawn, Jessica and Desmond, and each displays its own charming personality traits. Shawn is a “street-savvy” Octopus, Jessica is a sometimes temperamental cloud and Desmond is a trendily-dressed robot.
Mural has been crafted to raise awareness for Coca-Cola’s newly launched communications platform A Coke For Everyone, which further knits together the company’s drinks Coca-Cola, Coke Zero Sugar and Coca-Cola Life under the umbrella of a single trademarked brand.
The spot was created by creative director Hal Curtis and Erik Fahrenkpoft. The art director was James Moslander and the copywriter was Adam Tetreault. It was directed by Kylie Matulick and Todd Mueller. Goldenwolf were behind the Coke Mural 2D animation.
- “All I could see was puppets”: Johnny Kelly on his series of sweet shorts for Cheerios
- Melek Zertal's illustrations all feature different versions of herself
- Wyatt Knowles on his DIY approach to poster design
- Jaemin Lee takes on the influence of 80s pop in his illustrative process and aesthetic
- A Pint in London: a new game where the quest is for the perfect tipple
- “There is no value in change for change’s sake”: an exclusive look at Spin's update of Mubi’s visual language
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance