Un Deux Tois, Di Miroir Noir!

I think this new viral toy for Arcade Fire’s ‘Black Mirror’ is a little more successful than the previous one for ‘Neon Bible’. Either way, the entire campaign surrounding this album is fantastic, despite how disappointing the album might have been (be honest). Just as before, Flash wizardry was supplied by Vincent Morisset while the video itself is the work of Tracy Maurice and Olivier Groulx, not to mention a huge supporting cast and crew.