Oh wow. Sometimes there are videos that I just have to put as soon as I see them, and the new single Grindin’ by Nodboy Beats the Drum is most definitely one of them. Hundreds of sprayed wooden blocks, stop-framed to within an inch of their life make for an abstract feast. Rogier van der Zwaag’s last six months has been spent making the next three minutes of your life an absolute joy.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.