Yours Truly is a San Francisco based mixing pot of dynamic musically obsessed creatives. Not only posting and uncovering new music, they also take on creative projects to bring said music to life. Shown here is a fantastic example of that, a music video created for The Morning Benders’ track, Excuses, including a little insight into their idea before it kicks off. A fantastic concept and I hope we hear (and see) lots from them for the foreseeable future.
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.