Printed magazines appeal most readily to the senses of sight and touch, sound can play a minor role according to the crispness and weight of the paper, and tasting the pages is generally best avoided, however mouth-watering the photography. Until now, though, smell has been rather overlooked.
Yes, uncoated paper can absorb large amounts of ink that give a new magazine a heavy smell that appeals to some, including me, and the scent samples in women’s titles lend them a coarse over-sweet smell. But these are incidental.
Every issue of Berlin-based mono.kultur carries an interview with and samples of one person’s art or design work, and each time the form of the magazine changes. Their latest issue, out this month, carries the work of Norwegian smell artist Sissel Tolaas.
She has used inks impregnated with odours throughout the magazine to make it literally stink – rub the pages and the smells she has created are released. I haven’t had my nose on a copy yet but the publisher warns the smells won’t be pleasant, meaning something a little stronger than a fragrance sample I assume.
- Ivana Bobic on exploring tactility in film, and how to make slow-mo jelly boobs
- The history of the hotel Venets: a 22-storey metaphor for Soviet utopia
- The Papier Machine collection of DIY electronic paper toys reinvents the activity book
- Brie Moreno's back with more felt tip-filled, curvy illustrations
- Meet Monkey Type, an international collective bananas about fonts
- Arielle Bobb-Willis’ colour-packed portfolio is the photographic equivalent of a SAD lamp
- Pee on this Ikea print ad, and if you’re pregnant, you get a crib half price
- Coca-Cola reveals custom typeface, TCCC Unity, inspired by its modernist heritage
- Muji to open “anti-gorgeous, anti-cheap” hotels in China and Japan
- The rebrand for Russia’s tourist board uses Suprematist geometry laid out as a map
- The Guardian unveils redesign across print and online
- A first look at Uber and NASA's new flying vehicle