Karl Grandin

Date
26 February 2009
Reading Time
1 minute read

The new male and the female versions of the wool and cotton knit Animal Sweaters are now available. Great write up on the site explaining a bit more about the idea behind them, nature becoming culture and culture turning into our new nature.

‘In the Animal Sweater pattern, 180 animal shaped logos are set free. Emphasizing the beauty of the stylized animals and their collective kinship, rather than each mark’s individual commercial value, the pattern suggests a new way to experience the commercial imagery.’

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Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.

will@thehudsonbecgroup.com

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