Work / Advertising

George Lois

It’s fair to say I probably wasn’t as familiar with George Lois’ work as maybe I should have been. Among a plethora of big jobs he was responsible for the ‘I Want My MTV’ campaign as well as the initial advertising campaign for Tommy Hilfiger but what you’ll probably best know George Lois for are some of the 92 covers he designed for Esquire Magazine, including these two iconic images pictured here.