You are looking at Double back to Basics, an installation project by Ball-Noques studio, who are a collaborative design and fabrication studio producing architecture, art and industrial objects. The piece was made for the Los Angeles County Museum of Art (LACMA) off-site gallery at the Charles W. White School, and is essentially a heap of brightly colored, light-weight letters mimicking the aesthetic of classic fridge-magnets. The story and fabrication process is so in-depth though that you should without hesitation allow yourself a peruse through their superb ‘process’ section on the project, rather than let me butcher it here.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.