Copenhagen based music video-makers Good Boy Creative are fast becoming my favourite music video directors ever. I say this having only discovered their work 40 minutes ago. I could have plucked any of their promos out for you this morning, but have plumped for WhoMadeWho’s Keep Me In My Plane. The video shows their lead singer becoming increasingly successful, but his pursuit of happiness is ultimately in vain. Our lives are better off for Good Boy Creative.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.