What’s the alchemy that goes into making a really great advert? We know it’s a combination of ideas, creativity, execution, relevance and impact but how can you really know if something’s going to be a hit? Well creative studio A Very Successful Business (aka Adam Morley and Dulcie Cowling) have got round this uncertainty by producing a set of Very Successful Adverts so you know they’re going to be good.
Promoting some of the lesser-heralded foodstuffs we know and love – think leeks, mustard and particularly cress – as well as weird deals for rhyming groceries and witches, these are very surreal, very silly and very, very funny. Somewhere out there the Cress Advisory Council must be thanking their lucky stars…
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.