Ahmad Hammoud’s vibrant and organic designs are achieved through “aimless sketching”
The designer shares how going freelance has allowed him to pursue more expressive projects and ways of working.
- Olivia Hingley
- 1 February 2023
It seems that the Cairo-based creative Ahmad Hammoud has lent his designs to every corner of the cultural landscape. From the world of cinema to advertising exhibitions, the designer is able to flex his vibrant, bi-lingual designs to suit the tone and mood of each event he puts his mind to. This approach has benefited from his pursuing of “a wider and more contemporary aesthetic of being an Arab designer” actively “navigating different design schools and styles”. Eschewing a strict approach, Ahmad instead favours “aimless sketching” and “organic development”.
After spending a few years working in agencies, Ahmad came to the conclusion that working freelance suited him much better. While still regularly collaborating with other designers, this independence has allowed the designer to explore new avenues and passions. Most recently, he has been creating posters for underground raves and parties in Egypt, a project he says he identifies as the “freest”. After viewing the posters, this freedom comes across with energetic shape work, diverse lettering and lightness at their core.
Ahmad Hammoud: Zawya Cinema: Italian Film Festival (Copyright © Ahmad Hammoud, 2022)
About the Author
Olivia (she/her) joined the It’s Nice That team as an editorial assistant in November 2021 and soon became staff writer. A graduate of the University of Edinburgh with a degree in English literature and history, she’s particularly interested in photography, publications and type design.