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Whatever else you do today watch Ramin Bahrani's video for Sigur Rós

Date
19 July 2012

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I don’t use the word “breathtaking” enough but just you try and stop me because Ramin Bahrani’s video for the Sigur Rós’ Ég anda has left me gasping – and that’s very apt seeing as it features some recurring scenes of a fish out of water (but rest assured no fish were harmed). The bewitching film juxtaposes some intriguing animal shots with cityscapes and almost-abstract images of a carwash and a furnace and basically every shot is a standalone beauty to the huge credit of cinematographer Hunter Baker. Anyway, you’ll see what I mean – put your headphones in and submit to the brilliance (just remember to breathe).

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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