Anagrama's identity for Mexican sweet and tea shop Bonnard is all sorts of excellent
- Rob Alderson
- 10 January 2013
What’s your favourite French inspired tea and confectionary shop in Mexico? What none? Ok, well you should sort that out we reckon – as for us we’d plump for Bonnard simply because of their really eye-catching identity created by Anagrama. The splashes of colour are based on the work of postimpressionist Pierre Bonard and the simple, clean art direction and unfussy typography is all designed to create an air of Gallic cool. There’s also a nice touch in that the rounded cross detail in the typeface is based on the shape of macaroons, one of Bonnard’s specialities. Now look me in the eye and tell me you wouldn’t love to sashay into the office with one of these tea cups?
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.