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A 3D render of a complex, isometric cube composed of smaller grey, black and white blocks. The structure appears fragmented and hollow, with a dense, chaotic core of floating geometric shards.

Andy Gilmore creates eye-catching identity for car giants' launch

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Date
2 July 2012

One of the most popular posts of 2012 so far featured Andy Gilmore’s colour-rich kaleidoscope compositions and so it’s a pleasure to see his work again, this time in a more commercial context. To mark the opening of Audi City, a new high-tech space in London, Audi are planning an as yet under-wraps collaboration with Chris Cunningham which will be unveiled in a couple of weeks. They approached Andy to create an illustration for the invites, inspired by the idea of repurposing space. His work was then developed into this really striking, intelligent design which can be enjoyed in more detail via the animation below.

An isometric 3D render of a translucent cube filled with a fragmented, pixelated cloud of grey and black squares. To the right, red and grey text reads “Audi City London”, followed by a location and contact details.
Above

Andy Gilmore: AudiCity design

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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