The internet is a weird and fantastical thing when you really think about it – fuelling so much more than our social lives and procrastination, it’s a constantly growing, unpredictable entity. Celebrating the wonders of the world wide web are animation studio Buck, based in Los Angeles and New York.
The project Onward Internet, is basically an internet suggestion box and this animation is a call for ideas from anyone who’s willing to share them about how they see the internet advancing and changing in the future. From the everyday to the absurd, they want it all.
This video acts as a prompt for the whole project and while the narration is a tad unnecessary, it’s the visuals that really make it special. Every frame is a colourful tribute to the global network we constantly interact with, so it’s apt the pace and fluidity of the animation perfectly matches the manic amount of information we find ourselves clicking through.
Working with digital agency, Possible, the video is even more impressive when you focus on the vast number of different styles and techniques Buck has used; from digitising clay, spray paint, wood and lasers, it’s a cacophony of talent and ideas.
About the Author
Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.