We love to show people where we are and who we’re with, and this process requires some “cam-whoring” technical wizardry that always includes a steadfast arm reaching out from the photograph itself. Glance through photos on Facebook or glide the swarms uploaded to Instagram and there is something you are always SURE to see – the precariously taken, arm-length self-portrait captured on a hand-held camera.
What better way then to show consumers that a brand is as close to the news as Simon Cowells’ trousers are to his nipples, than to create a fantastically fun, tongue-in-cheek advertising campaign? This “cam-whoring” series has been created by the advertising agency Lowe Cape Town who have re-imagined iconic photography, manipulating them in Photoshop to create a self-portrait effect. The results speak for themselves!
- Alice Zoo documents the real day-to-day lives of performers in a travelling circus
- Jenny Schweitzer's latest short is an uplifting account of life in an American retirement home
- Next 2 Nothing is the how-to manual of tips and tricks for any aspiring filmmaker
- Haleigh Mun on finding her own illustrative style rather than trying to be a “cool artist”
- Genuine collaborations inform Swiss design studio Omnigroup's broad practice
- Filmmaker Duncan Cowles on how your own tone of voice can create the best audience reaction
- An egg beats Kylie Jenner to become the most liked Instagram photo... ever
- Mastercard reveals new nameless logo courtesy of Michael Bierut
- Sam Youkilis uses scale, form and colour to challenge the tropes of travel photography
- Betina Du Toit's naturally-beautiful images are “stripped back from the non-essential”
- Giacomo Gambineri on shifting his creative career from graphic designer to illustrator
- Hiroki Nishiyama draws on traditional graphic design techniques in his illustration practice