Ice-Cream is no ordinary music video, but then Battles are no ordinary band, and it would seem that directors ‘Canada’ are no ordinary film directors. The content of the five minute parade ranges from over-sized ice-creams, girls licking stuff they shouldn’t, cheescake, ice-cream fights, karate, stripes, bubblegum and for some reason it all fits together as if found in the same brightly coloured box in a rainbow garage. The whole thing feels like a dream I’ve been trying to have my whole life and I urge you to drift away with me.
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.