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Tiffany Beucher

Sponsored / Miscellaneous

Exploring the charming characters, expressive storytelling and cinematic scenery of JSR’s artists

London-based creative management agency JSR represents artists in the fields of photography, illustration, CGI and moving image. Launched in 2005 by Jamie Stephen, the agency now represents more than 50 artists, comprising a mix of established and emerging talent. It’s Nice That has selected three of the represented creatives for you to check out.

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Charlotte Mei

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Charlotte Mei

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Charlotte Mei

Through two creative outlets, Charlotte Mei has defined a uniquely charming and emotive style for her work. Her painted illustrations depict characters subtly imbued with personality and feeling, while her ceramics bring that same distinct air to three dimensions.

Charlotte studied illustration at Camberwell College of Art, while getting into painting and ceramics in her spare time. Now each side to her practice informs and pushes forward the other. To kickstart her creative process she visits galleries and museums – including the likes of William Blake at Tate Britain or exhibitions at the Dulwich Picture Gallery – all the while drawing in her sketchbooks. This strongly informs her abstract pieces in particular, which is where Charlotte explores new approaches to shape, composition, gesture and colour.

From her personal explorations and research to collaborations with brands, Charlotte’s aesthetic remains consistently painterly and wistful. She has brought her work to commissions for Hermès, the V&A, Converse, Casio, Rimowa, and Nike Women. Last year saw her commissioned by Sony Music to create all the artwork and visuals for band Cosmo’s Midnight – a brilliant marriage of her characterful portraits and delicious colour palettes.

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Tiffany Beucher

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Tiffany Beucher

Tiffany Beucher

In her seemingly effortless line work and Hergé-inspired characters, Tiffany Beucher harks from the Jean Jullien and Christoph Niemann school of illustration yet with her own colourful flair. The London-based creative was born in a quiet town on the outskirts of Paris, and discovered her passion for illustration from picture books when she was as young as five.

Tiffany aims to tell stories and spread messages in a funny and touching way, which she has done to great success for Monocle, Facebook, Dogs Trust, Tetra Pak and Ohh Deer, plus collaborations with animation studio Wednesday Studio and creative agency Nice and Serious. In their simplicity, Tiffany’s illustrations wouldn’t look out of place on a New Yorker cover. And to convey emotion through the pared-back style of her work, the illustrator shows subtle expressions through her characters’ eyes. Whether its a wide-eyed glare, a shifty glance or a contented batting of eyelids, it’s uncanny how much a viewer can glean from a sweep of her pencil.

When it comes to colour, the illustrator uses block colours to emphasise the people and creatures at the centre of her works. Fresh, punchy colours are carefully and boldly collaged, with a hint of pencil texture to give them a human touch. Through this, she creates scenes that are both whimsical and relatable.

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Matt Hind

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Matt Hind

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Matt Hind

Matt Hind

One word to describe Matt Hind’s photographic portfolio is cinematic. From his action-packed shots of cowboys and female skateboarders to slick fashion shoots in epic fields, each image has a dramatic and striking quality that stays with you.

Matt’s style cleverly brings a new, more honest edge to a classic, heritage-fuelled style, that takes the old fashioned sheen out of commercial work and replaces it with a timeless authenticity. An endorsement from the likes of Margaret Howell is proof, for which he has shot numerous collection campaigns; he similarly brought his talent for capturing fashion amidst rugged British landscapes to Glass Magazine recently. The latter was shot in the fields of Hampshire, where he brought nostalgic beauty to the visuals inspired by the writing of Thomas Hardy.

In his portraits, Matt’s remarkable talent for capturing subtle emotion shines through. With impeccable lighting that is both raw and flawless, he captures his subjects – which range from models to athletes, with a recent shoot starring decathlete Caius Joseph – in a natural moment. He has previously applied this aesthetic to commissions for fashion brands Nigel Cabourn and Barbour, plus Panasonic, Grey Goose, Virgin Atlantic, Hiscox and Vanity Fair.