No frills, just compelling storytelling by Dave Ma for Ghostpoet's Meltdown

Date
13 May 2013

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Last week London’s Ghostpoet released his second record, Some Say I So I Say Light and as we’ve come to expect, gritty, sombre tones are present throughout. The first single from the album, Meltdown has had its promo directed by LA-based director Dave Ma – and the aptness of the video to the track is a rare treat. A snap-shot split-screen of two young relationships should, on paper, be nothing to write home about, but there’s something so oddly compelling about it that it drew me in completely.

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Dave Ma: Ghostpoet – Meltdown (still)

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Dave Ma: Ghostpoet – Meltdown (still)

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Dave Ma: Ghostpoet – Meltdown (still)

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About the Author

Alex Bec

Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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