“Predictive geometry and aesthetics. Combining form, content and time. Lucid dreaming. Becoming one with the moment, that kind of stuff, as well as cigarettes and eyeballs a plenty,” says American animator Dax Norman when asked to describe his work. Based in Austin, Texas where he’s spent most of his life, Dax’s looping animations feature melting faces in garish colours where body parts revolve and merge in never-ending cycles.
“I came up watching cartoons as a kid in the 1980s,” he tells It’s Nice That. Now, having worked on daily looping gifs since 2012, he still consciously seeks to emulate the style he first fell in love with in shows like Tom and Jerry, Looney Tunes and Ghostbusters. Dax splits his creative practice between two-dimensional looping animations and interactive three-dimensional video game animation, as well as teaching 3D Digital Art at the University of Texas in the School of Design and Creative Technologies.
To make his animations, Dax first begins with an existing image or a painting of his – usually one where he can visualise a surprising way to bring the image to life – and begins drawing on top of it, in Photoshop. He then layers up informal and spontaneous digital lines in a technique he’s developed, individually animating each element of the picture. This process allows Dax to break down the image in order to find something new and slowly build up a rhythm of motion for the animation.
In each looping gif, Dax embeds more than one perceptual narrative. This means he can tell a story but also leaves room for interpretation on successive viewings. “The looping format is a great way to try and stop a stranger from anywhere in the world, and hopefully make some momentary connection,” he explains.
Dax’s work is made with “constant change as a catalyst,” aiming to continuously create a forward momentum. He focusses intently on the aspects of the animation process that he enjoys watching the most – the movement – and makes this the emphasis of his own work.
His sequences consist of wobbly, intriguing movements that appear as if they may fall apart at any moment. They are fascinating in their weird and sometimes slightly disturbing characters that pull connections from seemingly disparate concepts to create altogether unexpected movements.
- Take part in our 2019 audience survey and you could win a £200 gift voucher and more
- Antti Kalevi intricately and abstractly draws his favourite places around the world
- Provoke magazine presents rare and haunting photographs of 1960s Japan
- John Edmonds explores identity and desire within black communities in his first monograph
- Here's how It's Nice That cheers ourselves up on Blue Monday
- Designers, illustrators and (of course) gamers come together for An Oral History Of Final Fantasy VII
- An egg beats Kylie Jenner to become the most liked Instagram photo... ever
- Mastercard reveals new nameless logo courtesy of Michael Bierut
- Sam Youkilis uses scale, form and colour to challenge the tropes of travel photography
- Betina Du Toit's naturally-beautiful images are “stripped back from the non-essential”
- Giacomo Gambineri on shifting his creative career from graphic designer to illustrator
- Hiroki Nishiyama draws on traditional graphic design techniques in his illustration practice