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A red typographic poster featuring the word “wildcat” in bold black lowercase letters. The surrounding text is arranged in various directions, including a headline that reads “you must do it yourself where you live & work”.

Desmond Jeffery, letterpress maestro of the 1950s and 60s, celebrated in new exhibition

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Date
5 October 2012

“If Desmond’s letterpress typography is worth making a fuss about (which he himself did not), it must be for both truthfulness of purpose and his vital, true eye for type and space. He picked up a 500 year-old technology in its very last working years, just before it vanished into antiquarianism, and put new life into it. At the time of his death he was looking for what might come next.”

So wrote Desmond Jeffery’s wife Sally in 2009 and we can think of no finer tribute to this letterpress and typography teacher who pushed the limits of hand-set type in the 1950s and 1960s.

A show opening next week at Bristol’s Spike Island will help spread the word about this little-known talent and hopefully help secure his position as a designer today’s practitioners know and appreciate. Desmond started off printing posters, invitations and menus on a Heidelburg Platen before going on to work with galleries, orchestras, architects and political groups who were queuing up for his innovative, eye-catching layouts.

With his wife Sally part of the curation team, the Spike Island show brings together some of his most important works and will seek to explain how and why Desmond became such a significant figure in the graphic design community.

Desmond Jeffery: Type and Space runs from October 20 to 28 as part of Spike Island’s Book and Zine Fair.

A pink typographic poster reads “get out of Cyprus now!”. Below, text lists a meeting on “Friday 20th February” at the “Union Building” with Lena Jeger MP, Mike Kidron and Stuart Hall.
Above

Desmond Jeffery: Political flyer, 1959
(Image courtesy Sally Jeffery)

An open book showing examples of different typefaces. The left page displays several font styles including “City Bold”, “Egyptian”, “Antique 7”, “Antique 5” and “Antique 3”. The right page features a “Standard” sans serif alphabet above a block of German text signed “max bill”.
Above

Desmond Jeffery: The small letter, type specimen book, 1956 (
Image courtesy Sally Jeffery)

A graphic poster featuring overlapping circles in red, blue, yellow and purple. Bold text reads “contemporary British printmakers 1960” and “the forty best prints of the year”. Details for St George’s Gallery Prints in London are listed below, with the exhibition dates “5th to 30th July 1960”.
Above

Desmond Jeffery: Gallery card, 1960 (
Image courtesy Sally Jeffery)

An abstract illustration on textured grey paper features a green circle with a black dot inside, resting atop a red arrow. Bold text reads “Political comment + social satire” alongside the name “the Partisan”, a date and a London address. A quote from Dostoevsky’s Letters from the Underworld is printed at the bottom.
Above

Desmond Jeffery: Exhibition catalogue, Partisan coffee house, 1959 (
Image courtesy Sally Jeffery)

A red and cream typographic poster with bold, black text arranged in a fragmented, non-linear layout. Large headings read “wildcat” and “wild”, alongside phrases such as “in October?” and “you must do it yourself where you live & work”.
Above

Desmond Jeffery: Red Paper, broadsheet, 1968 (
Image courtesy Sally Jeffery)

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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