DIA create identity for Emma Watson-fronted HeForShe campaign

Many of you will have seen Emma Watson’s spine-tinglingly good speech at the United Nations this week, calling on men to stand up and be counted in the fight for gender equality (and for the feminist movement to work with men rather than against them).

The HeForShe campaign has struck a real chord, and New York design studio DIA must take some of the credit with their striking identity for the movement. It was a real challenge for Mitchell Paone and his team to create something that would be strong but inclusive, and would resonate with a multi generational audience across so many different languages; after all HeForShe is a global campaign.

Mitch says: “The HeForShe logo mark represents this solidarity movement by joining together aspects of both the female and male symbols.  This union symbolises women and men working together to make gender equality a reality.  This mark does not favour the male or female symbol, but blends them together creating a new symbol for humanity and gender equality.

“Overall, the identity communicates with shared masculine and feminine sensibilities.  The typography is bold, but thoughtful while the colours are powerful, warm and energetic.”