It’s fair to say that most of the time public safety information tends to be hectoring, patronising or just plain dull, so it’s great to see a different, and much more interesting approach. Melbourne Metro wanted to point out that mindboggling acts of stupidity on and around their network could have fatal consequences and so McCann turned to musician Ollie McGill and animator Julian Frost for this maddeningly memorable little ditty called Dumb Ways To Die.
What’s great is that although at the end it comes round to addressing the core concerns of the train company, for the first two and a half minutes it’s a cavalcade of increasingly bizarre death scenes featuring everything from rattlesnakes to space travel, all animated with a charm that belies the dark subject matter. All together now..
- Foster Huntington’s stop-motion short of an '80s Californian skate off
- Dax Norman’s weird and wobbly animations with “cigarettes and eyeballs a plenty”
- Photographer Evija Laivina explores the ridiculous reality of the beauty industry
- Zhiyuan Yang's photos of her parents scrutinise China's nuclear family dynamics
- Mikey Please takes us behind the scenes, and the backlash, of the Bake Off trailer
- From New York to Springfield, it's Best of the Web
- Hate the iPhone X notch? There’s an app for that
- Lisa Simpson’s bookshelf: from the curator of Instagram’s Simpsons Library
- Biplab Hazra’s photo of elephants being attacked by mob wins Sanctuary prize
- Michael Bierut: 13 ways of looking at a typeface
- Uncle Ginger uses hypnotic shapes to animate the facts and feelings of bipolar disorder
- Michel Gondry’s John Lewis Christmas advert – Moz the Monster – is unveiled