The original Erik Schedin sneaker was designed in the beginning of 2004 as Erik´s exam project at Beckmans College of Design. The idea was to design a classic all white sneaker with no unnecessary details, “the perfect sneaker in all aspects, uncomplicated with a distinct design that could look comfortable among the classics”.
The sneakers were the first item to be launched at Erik´s online shop that also feature products designed by himself as well as items from other manufacturers.
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Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.