You can’t go wrong with a video set to honky-tonk piano music featuring some fresh-faced youngsters who get to work solving a granny’s sock problem. Designers Dan Jackson and Sophie Both are the “Fixperts” who puzzle over how to help “fix partner” Edna get her socks on in the mornings and come up with a creative solution in this short, jazzy film.
They made the device ands film for Fixperts, a resource for people all over the world to creatively solve everyday problems. I guess Dan and Sophie’s bright, simple and jolly film sums up what the project’s all about; convincing people that fixing things can be fun. Although they’ve now moved on from Kingston University where they were studying when this film was shot, Dan’s still making things and Sophie’s working as a graphic designer and photographer. As for Edna, she’s still using her sockhorn.
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