Often the most interesting branding work hinges on a simple twist, and such is the case in this work by Freytag Anderson for Fraher architects. The Scottish studio’s concept revolves around the neat idea of the “F” in the logo doubling up as an architectural floorpan.
“The intersecting compartments or rooms create a simple graphic device for containing text, images and texture,” the designers say. “A vibrant red accent colour supports the minimal yet functional aesthetic.” Rolled out across stationery, a soon-to-be-launched website and internal presentation documents, it’s a really impressive idea executed to perfection.
- Harley Weir and Jamie Reid explore the functions of the female body for Baron
- Haw-lin Services and Tim Schmitt on their sci-fi identity for Berlin Biennale
- Winning proposals for regeneration of Old Street Roundabout announced
- Designer Paw Poulsen turns celebrities such as Bill Gates and Elton John into typefaces
- Friday Mixtape: a genre-spanning mix from creative agency Mogollon
- Non-Verbal Club's typography-heavy, sleek identity for Teatro Nacional de São Carlos
- Netflix unveils Netflix Sans, a new custom typeface developed with Dalton Maag
- Lacoste swaps famous crocodile logo for ten endangered species
- A chat with the Orwellian mastermind in charge of the UK town known as Scarfolk
- Will Anderson’s Bafta-nominated animation Have Heart follows a gif stuck in an infinite loop
- Original sets and puppets from Wes Anderson’s Isle of Dogs to be exhibited in London
- Dive into Mikey Joyce's portfolio with its “healthy balance of calculated and convoluted silliness"