A logo becomes a floorplan in great new Freytag Anderson work

Often the most interesting branding work hinges on a simple twist, and such is the case in this work by Freytag Anderson for Fraher architects. The Scottish studio’s concept revolves around the neat idea of the “F” in the logo doubling up as an architectural floorpan.

“The intersecting compartments or rooms create a simple graphic device for containing text, images and texture,” the designers say. “A vibrant red accent colour supports the minimal yet functional aesthetic.” Rolled out across stationery, a soon-to-be-launched website and internal presentation documents, it’s a really impressive idea executed to perfection.