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Work / Graphic Design

Gabriela Baka’s beautifully executed exhibition identity for artist Andrea Büttner

Eindhoven-based Gabriela Baka has designed the exhibition identity for the Walker Art Center’s latest show on German artist Andrea Büttner. From the exhibition programme to the wayfinding system in the show itself, Gabriela has adopted a simple system inspired by the artist’s work.

The designer used the typeface Noe Display (designed by type foundry Schick Toikka) but has tweaked some elements to echo the work within the show. “To emphasise a connection with Büttner’s sharp woodcuts in the typography, I slightly altered the height of the u-umlaut,” says Gabriela. “Instead of two dots I drew two triangle shapes based on the top-serif part of the letter T.”

This notion informed other parts of the identity, creating a lovely correlation between the finer details in Büttner’s work and the thoughtful flourishes Gabriela’s included. “I created a specific punctuation to use throughout the identity of her exhibition,” says Gabriela. “As a base for the punctuation, I used the same triangle shape to draw a comma, colon, full stop or apostrophe.” The only flashes of colour come from the artist’s work with the identity mainly using an interchangeable monochrome palette. This creates a striking aesthetic especially when seen against the deep blue on the walls in the exhibition.

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Gabriela Baka: Andrea Büttner, Walker Art Center

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Gabriela Baka: Andrea Büttner, Walker Art Center

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Gabriela Baka: Andrea Büttner, Walker Art Center

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Gabriela Baka: Andrea Büttner, Walker Art Center

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Gabriela Baka: Andrea Büttner, Walker Art Center

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Gabriela Baka: Andrea Büttner, Walker Art Center

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Gabriela Baka: Andrea Büttner, Walker Art Center

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Gabriela Baka: Andrea Büttner, Walker Art Center

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Gabriela Baka: Andrea Büttner, Walker Art Center

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Gabriela Baka: Andrea Büttner, Walker Art Center

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Gabriela Baka: Andrea Büttner, Walker Art Center