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A small piece of chewed gum sits on a red velvet cushion inside a clear acrylic display case. A gold plaque on the wooden base reads “THE LAST GUM Sir Alex Ferguson 19.05.2013”.

Graphic Design: Ideas man Josh King has a weird and wonderful way of looking at the world

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Date
27 August 2013

You may have missed it but a few months ago when Manchester United boss Alex Ferguson announced his retirement, a piece of his chewing gum went on eBay claiming to be his “last gum.” Word spread, and within two days the bidding war on the gum had reached nearly £200,000. The gum wasn’t Fergie’s, and eBay took it down before the deal was done, but the clever person behind that genius idea was Josh King.

Josh is a Kingston graduate who now spends his days being paid to come up with brilliant ideas because that’s exactly what he’s best at. Puns, time sensitive media-related projects, and genuinely funny ideas are what makes up his portfolio, making it one of the most pleasurable to go through. When you do in a minute, don’t miss the Olympics video (below) he made with some fellow students a few years ago – it’s perfect.

A yellow JCB telehandler lifts a tall, colourful sculpture made of bright fabric strips. Several people stand on a grassy field nearby, watching the installation under a bright blue sky.
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Josh King: Labour of Glove

A wall of colourful rubber gloves in pink, yellow, blue and green. A single human hand reaches out from the centre of the installation.
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Josh King: Labour of Glove

A single tooth sits on a red velvet cushion inside a clear acrylic display case. A gold plaque on the wooden base reads “THE LAST GUM Sir Alex Ferguson 19.05.2013”.
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Josh King: Fergie’s Last Gum

A yellow rubber chicken is twisted into a knot, its leg tucked into its own beak. Below the figure, a line of text reads “Find an alternative way of doing almost everything in life.”
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Josh King: Rubber Chicken

Three snakes are laid across a blue silk fabric with gold floral patterns. Several pairs of hands hold and guide the snakes, which are in shades of orange, brown and cream.
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Josh King: Activia Benz

Two black vinyl records are shown side by side. Their centre labels feature a rainbow gradient and a stylised logo, with text including “Deech” and “Urnite”.
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Josh King: Activia Benz

A black and white illustration of stylised, flowing typography. The text reads “ACTULIA BENZ”, split by a curved line resembling the Nike swoosh.
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Josh King: Activia Benz

A person holds a lit match over a small piece of white paper. A jagged, burnt line is already scorched into the centre of the page.
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Josh King: Speed Drawing

A glass bottle with a cork stopper contains a miniature landscape. A red field sits atop a dark grey road, with white golf balls filling the bottom of the bottle.
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Josh King: Sports Bottles

A miniature golf course with bright green turf and red borders is built on a rooftop. In the background, a white brick building has boarded-up windows.
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Josh King: Par Fore

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About the Author

Liv Siddall

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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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