It’s well established now that in the socially-engaged world the way brands interact with their customers has changed, and there’s no going back. But recognising this new reality and responding to it in interesting, innovative and effective ways are two very different things, and that’s where The Rumpus Room comes in.
Creative director Tom Roope and his team are the go-to guys for big companies open-mined and business-savvy enough to embrace the brave new world. So whether it’s musical stars like Bon Jovi and Lilly Allen, brands like Nike, Coca Cola and Cadbury or other organisations like the International Olympic Committee or Fairtrade, The Rumpus Room has created some of the most creative, technological and ambitious campaigns of the past few years.
Their efforts have been honoured by the likes of D&AD, The Cannes Lions and the Designs of the Year and so we are delighted that Tom will be joining us at Here on Friday to discuss the ways in which creatives have had to shift their mindset from showing off how clever they are to helping their audiences show off how clever and talented they can be.
Here is sold out but we will be documenting the day in due course.
- Illustrator Cécile Dormeau on body diversity and defying convention
- Alexander Anufriev captures culture cliches in Russia Close-Up
- Steph Wilson shoots Marques Almeida alongside a goat, a greyhound, a ferret, a turkey and more
- "It's a bit daft and it kind of lies a bit": Pavilion Studio's satirical zine, Ideal Science
- Practical portfolio advice, from choosing a specialism to solving real problems
- Performance art's "master" Tehching Hsieh on the importance of isolation
- The rebrand for Russia’s tourist board uses Suprematist geometry laid out as a map
- The Guardian unveils redesign across print and online
- A first look at Uber and NASA's new flying vehicle
- Pee on this Ikea print ad, and if you’re pregnant, you get a crib half price
- Uniqlo and Marimekko collaborate on bold and expressive new collection
- Coca-Cola reveals custom typeface, TCCC Unity, inspired by its modernist heritage