It’s well established now that in the socially-engaged world the way brands interact with their customers has changed, and there’s no going back. But recognising this new reality and responding to it in interesting, innovative and effective ways are two very different things, and that’s where The Rumpus Room comes in.
Creative director Tom Roope and his team are the go-to guys for big companies open-mined and business-savvy enough to embrace the brave new world. So whether it’s musical stars like Bon Jovi and Lilly Allen, brands like Nike, Coca Cola and Cadbury or other organisations like the International Olympic Committee or Fairtrade, The Rumpus Room has created some of the most creative, technological and ambitious campaigns of the past few years.
Their efforts have been honoured by the likes of D&AD, The Cannes Lions and the Designs of the Year and so we are delighted that Tom will be joining us at Here on Friday to discuss the ways in which creatives have had to shift their mindset from showing off how clever they are to helping their audiences show off how clever and talented they can be.
Here is sold out but we will be documenting the day in due course.
- “We are adamant that our projects pass the test of time”: Principal on its designs for Yoko Ono and Pierre Dorion
- Daniel Brereton gets back together with Metronomy for their latest video
- Internet Crusader tells the story of a virus-induced post-apocalyptic world
- Daniel Stankler reimagines the classics into colourful and uncanny animations
- Wang Zhi-Hong on his shifting approach of “hiding information” in graphic design
- Summers in Buda captures the city’s old women, and a possible dystopian future
- “All you see is lazy photography everywhere”: Martin Parr discusses his career, Brexit and obsession
- The work of Xiangyu Liu is weird and fantastically unpredictable (some NSFW)
- Caterina Bianchini Studio designs a dog-themed identity for a conveyer belt cheese restaurant
- Peter Saville has designed this year's Pornhub Awards trophy, inspired by sex hormones
- Ikea invites people to “try on” Virgil Abloh furniture collection at LFW