Behold the genius of photography power couple Inez and Vinoodh

2 May 2013
Reading Time
1 minute read

Seen the new knee-melting Beyonce for H&M swimwear campaign? That was shot by Inez and Vinoodh. But who are Inez and Vinoodh? They’re a Dutch couple who have been arguably one of the most important duos in the fashion world for the last 20 years. Their seemingly endless contribution to high-end fashion adverts in magazines is nothing but staggering. Looking through their portfolio now and seeing adverts that I tore out and stuck on my wall during puberty is making me kind of emotional.

Not merely famed for singlehandedly making clothing adverts works of art, Inez and Vinoodh also take some of the most exquisite, revealing portraits of the more famous humans on the planet today. That portrait of Clint Eastwood in the smoke! Mind blowing.


Inez & Vinoodh: Natalie Portman


Inez & Vinoodh: Jennifer Lawrence


Inez & Vinoodh: Clint Eastwood


Inez & Vinoodh: M.I.A


Inez & Vinoodh: Scarlett Johanssen


Inez & Vinoodh: Javier Bardem

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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