Jaemin Lee is a South Korean designer, art director and founder of agency Studio Fnt, whose confident appropriation of retro motifs simultaneously recalls a bygone era of design, and through his novel compositions, allows him to produce striking, modern work.
Jaemin makes ready use of iconic visual elements he recalls being fascinated with as a child in the 1980s, including “gradation, 3D and neon logos, surreal images, retro-futurism, the very first computer graphic and its rough polygons”, he says.
His repeated work for Seoul Record Fair has resulted in a very distinct and recognisable identity. The posters, printed matter and merchandise form a series year-by-year, each time employing the same geometric record design in new, eye-catching compositions.
Jaemin attracts a lot of briefs designing identities and posters for film festivals, music fairs and exhibitions, requiring him to succinctly extrapolate the overall themes present in the works being showcased. Point-Line-Plane-TV for example contains a dot matrix in muted hues of purple and pink which seem to oscillate, differing in size and organised overlapping on white space.
Type and geometry feature heavily. For New Shelters and Refuge Form he created four posters utilising elongated, skewed light-weight type which collide on a background of vibrant block colour. “Text, or typography, can be altered to be as clear, or as unclear as you wish…I am interested in the vagueness and impreciseness between text and image,” he explains.
- Director Angela Stephenson documents Manila's defiance for creative freedom in the narco-state
- Friday Mixtape: Anthony Naples takes us from the party to the after party
- Yung Hua Chen’s photography is effortlessly glamorous
- Graphic design studio Julia on ten years of synthesising ideas to graphic symbols
- Photographer Tyler Mitchell talks us through a momentous year in his career
- Francesca Allen on using photography as a means of self-expression
- Alex Gamsu Jenkins’ comics remind us of how gross we really are
- Pop culture powerhouse Bryan Rivera's 2018 in graphic design
- Don't worry, be angry: how politics and creativity collided in 2018
- Vice magazine's creative team talks us through its new and unexpectedly different redesign
- DIA channels NYC and gives Squarespace its signature kinetic treatment in brand refresh
- London Art Fair gets an abstract and textural rebrand for 2019