If you’re reading this at work, get ready to pretend you’ve got something in your eye because this is one of most uplifting design projects we’ve seen in ages. JWT Brazil worked with the A.C.Camargo Cancer Center in São Paulo to help change the way children think about their leukaemia treatment. We see a lot of high-tech wizardry aimed at alleviating the stress youngsters undergo in hospital, but the Superformula solution is simplicity itself.
In collaboration with Warner Brothers, JWT rebranded the intravenous bags used in chemotherapy with superhero insignia – namely Batman, Superman, The Green Lantern and Wonder Woman – and the identity was extended throughout the ward. I love the psychological element of this solution, harnessing design to the most marvellous ends.
- Izabela Jurcewicz uses her camera to become both a surgeon and a patient
- XYZ Lab designs a removable and “grotesque” fifth issue for Rouge Fashion Book
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Intimate, safe and romantic: Ekaterina Popova paints the interiors of her friend’s bedrooms
- Alfie Dwyer on creating game-like worlds and moulding tangible films like “putty”
- Through playful forms, Bára Růžičková tackles the rigid structure of the design industry
- Facebook rebrands to distinguish the company from the app
- Jack Kenyon photographs the wondrous spectacle of the Supreme Cat Show
- &Walsh designs Zooba's identity inspired by the busy streets of Cairo
- A book chronicling tiny, bizarre treasures curated by Wes Anderson and Juman Malouf
- Find hidden squares and experimental inktraps in Fatih Hardal's FH Giselle
- Pentagram’s Giorgia Lupi on her data-driven designs for & Other Stories