14 March 2012

This has been going on for a while but is worth looking at anew because of a trend forecast outlined at today’s LS:N Global briefing. If you load the homepage of Dutch communications group Kessels Kramer you might be met with any number of baffling, barmy hanger sites – about Italian horror, trained butterflies, esoteric sciences, hot air balloons, in short anything but what you’re looking for. The project was used to illustrate what LSN’s team term “netstalgia”, a hankering for the aesthetics of the early internet days, and a concomitant online drive for personality, even at the expense of usability. Reloading a page has rarely been so addictive.

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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