Hey remember PES? Sure you do, he’s the guy who does mind-bending stuff with stop motion animation (like this and this), combining incredible technical skill with charm and wit. So when KesselsKramer wanted a film as part of their campaign launching the new citizenM hotel in New York’s Times Square, they knew who to call. OK so they might have emailed, but the point is PES was exactly the person who could take the campaign’s cliche-busting message to dizzy new heights.
Swan Song seems to be a celebration of old hotel stereotypes, but the terry towel swans’ mating ritual is brought to a marvellously violent climax, powerfully making the point that old school hospitality is very much a thing of the past.
About the Author
Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.