Work / Film

YouTube trend manager Kevin Allocca on why and how some videos go viral

There’s a feeling that the obsession with “going viral” is starting to hamper the way brands approach some campaigns with many believing viral is an outcome rather than a strategy. But if there is any method to the madness than someone like Kevin Allocca, YouTube trends manager, should be able to give a few pointers. This TED talk he gave earlier this year may not be utterly groundbreaking for those particularly au fait with this kind of thing, but it’s still a fun and insightful seven minutes (and you get to see a clip of Rebecca Black’s Friday). Worth a watch. He also writes a good blog about which videos are blowing up YouTube and some potential explanations.