Work / Music

Kindness: Gee Up

Oh my giddy aunt this is terrific. The video for the new Kindness single Gee Up begins as an enjoyably lo-fi if fairly straightforward music video, and then, two minutes in, everything changes. We cut to mockumentary style behind-the-scenes footage casting the band members and some of their hangers-on in wonderfully ridiculous lights. It’s not just clever and funny, it’s also a brave move for a music video to abandon the music half-way through. As an artistic gift, this truly is an act of Kindness.