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A pink and black typographic brochure for Minibar Artist Space. The cover features the name “Ilja Karilampi” and the words “hoodumentary SELECT CROWD” in bold, distorted lettering.

Graphic designer Martin Martonen uses type beautifully throughout his work

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Date
7 June 2012

Typography has the wonderful ability to shape not only how we see text but also how we read it, it’s there to guide us through whatever visual experience it may be with ease. It’s a bit like the encouraging nudge you’d get from your mum to let you know that it’s okay to go and run around the playground wild with your hands flailing in the air.

Leading us to the typographical slides and swings of design is Helsinki designer, Martin Martonen whose portfolio is a swell mix of bright colours and clever and exciting layouts. He uses type to encapsulate different moods that correlate with the specific piece of work he’s producing and our eyes dance with all the beautiful and quirky spacing he’s employed too. With work ranging from posters and editorial spreads to brand identities, Martin’s work is a refreshing joy to look through.

A red and white typographic poster reads “CHOP SHOP” in bold, fragmented letters. The text “Saturday 10/7” and “Free Block Party” are displayed alongside a line-up including “DJ Anonymous” and “Ropeman”.
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Martin Martonen: Chop Shop

An open book with a vibrant blue double-page spread. Large, hand-painted white lettering reads “HENRI-MARTIN BARZUN” across the pages, with blocks of Finnish text below.
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Martin Martonen: Tuli ja Savu

A grey book cover featuring a vertical arrangement of black letters that read “t o s i i m”. Small blocks of Finnish text are scattered around the edges of the page.
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Martin Martonen: Torso 3

Three purple and black posters for an exhibition series titled “In Dialogue”. The first reads “Come Undone” by Anna Sagström, and the third reads “The End of North” by Sofia M. Westin. The middle image shows the posters folded into a brochure.
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Martin Martonen: Minibar Artist Space

A collection of four printed documents from Minibar Artist Space, featuring a press release, an exhibition announcement and a contract. The papers use a minimalist layout with a palette of mint green, pale pink, yellow and white.
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Martin Martonen: Minibar Artist Space

A graphic poster with a blue border and red and blue text on a white background. Large red letters spell “WANG” vertically, alongside the names “Daniel”, “Risto Gatto” and “Toni Halo”. A blue heart contains the fraction “5/8”, and other text includes “Disco Romantico” and “Kuudes Linja”.
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Martin Martonen: Disco Romantico

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About the Author

Rebecca Fulleylove

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Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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